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A detailed brief must be developed with a designer, to help form a common understanding of objectives throughout a project...
Business Objectives
These are the goals of the project what do you want to achieve? These should be specific, measurable, achievable, realistic and time-related.
Background
What is the history and current standing of the market/product/service? Who/what is the competition? What is your market? Who is/are the target audience/s?
Project Specifics
Include all technical requirements, manufacturing and distribution details, and environmental issues. Are there any constraints to consider?
All these considerations will help us as designers produce the most effective product for your business.
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