E-commerce Web Design & Development
Setting up shop on the internet can be tricky. There are many considerations to take note of; site management, security, and search engine optimisation to name but a few. But do not worry! Our experienced team offer guidance and advice, and will deliver a successful e-commerce website and online marketing strategy to suit your every need.
The backbone of every successful e-commerce website is a well-thought out and well-planned product structure. We can accommodate for as many categories, and as many levels of categories as necessary. We can allow for products to appear in more than one category without duplication of data.
The more familiar a user is with a product, the more likely they are to buy it. Showing multiple high quality photos forms a vital part of the online-shopping experience and greatly increases user-confidence in your site.
Our custom product management system will enable you to upload multiple images per product, without having to worry about image dimensions and thumbnails - all that is taken of.
Technical info and PDF documents
Aswell as images, your shoppers will want to know product specifications, dimensions and even read reviews from previous customers, all displayed in an intuitive and informative format.
If any of your products fall out of stock, you can disable the 'add to basket' functionality without having to remove the product from your website.
A comprehensive search facility will allow your customers to easily search through your product base by keyword. Filters and optional parameters such as price, category, weight, etc. can be set up to increase the accuracy of the search.
Last viewed product history
As a customer browses your website, a section on the site will remember and display all the products they have looked at during their session.
The shopping basket acts online just as does in real life - a collection of items which the user wishes to take to checkout and purchase.
Amend quantities of products directly in the shopping basket, prompting automatic price and delivery charge recalculations.
Set up rules for discounts on multiple quantity purchases of products.
Run promotional campaigns aimed at attracting new customers! Allow customers to enter a promotional code into the shopping basket to receive pre-configured discounts.
Postcode-driven delivery charges
Using our custom postcode-to-postcode distance checker, it is possible to amend delivery charges based on distance from your base to the customer.
Third-party payment gateways
The most cost-effective payment processing solution is to pass orders through a third-party payment gateway, such as paypal, worldpay, nochex, etc. We can advice on costs and set-up considerations, to best help you get the most from your shop.
Many payment gateways provide what is known as an API (application programming interface) which enables online shops to securely incorporate the payment processing functionality within their own website. This provides a simpler shopping experience for the user, and appears more professional.
Working with your banks software
Many banks will have their own APIs available for online payment processing: HSBC, RBS and Barclays all have their own solutions which link in directly to your business bank account.
All personal information submitted by your customers will be stored in a secure, password-protected database, accessible only to you. No sensitive payment details are ever stored, in accordance with UK law.
We love to meet new clients, to discover what we can do to help you get the most out of design. If you would like to talk about any of our services, or if you've just got something you'd like to discuss call us on 01494 614600.