A new look after 6 yearsview all news
Posted by Chris | 19.06.2008
After years of creating brands and websites for our clients, we thought it was time to look at our own brand. Our new look is finally complete, we developed a new brand identity to work across all media, print, web, email, advertising and SEO.
The design of a brand is something we take very seriously indeed, because once you have a focussed style, it will need to be consistently implemented across all media. Too many people don't respect this simple rule. They end up with many variations on a brand causing dilution of their brand in key areas, confusing their customer base and projecting an inconsistent brand message.
You need to be able to reassure your customers and simplicity is the key. Your messages may be complex, but the way you communicate them needs to be simple, consistent and impactive.