How Artlines created and crafted a brand new online experience for Basepoint.

Launch Website

Client Overview

Basepoint Business Centres provides a wide range of high quality workspaces to let, including serviced and managed offices, workshops, trade counters and studios.


A redesign was required to give the website a fresh look and make the site much more engaging.

The site needed to appeal to potential licensees, by looking professional and show the users the spaces and services on offer.

In a fairly cluttered marketplace this website needs to stand out from its competitors.

  • Basepoint Homepage
  • Basepoint Centre Home
  • Basepoint iPhone


The visual design complements the brand, and communicates the personal, approachable side of Basepoint. Bold photography, fun visual surprises, great images of centres and staff, help to visually tell users about the friendly approach they take.

Basepoint needed a Content Management System that enables staff and centre managers to easily maintain the entire site. We integrated a custom CMS, providing an intuitive, user-friendly interface that would allow them to quickly update content and manage multiple pages.

With over 4,000 visits in the first 2 weeks we continue to offer support and guidance as we move forward with this project.