The Healthy Living Centre aims to improve the health and well-being of people living and working in Buckinghamshire. Their work primarily focuses on those living in areas of disadvantage in Aylesbury.
The Healthy Living Centre approached Artlines Media to help them completely re-brand their organisation and deliver all their design related needs within a short time period.
Through target audience research and communication workshops with stakeholders and staff members, we defined a clear and compelling brand strategy. This resulted in a new logo, look and feel. A new tone of voice was developed and embodied in a new strapline. This was then rolled out to cover: brand guides, template documents, signage, clothing, website and the launch event.
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