Tropical Fresh are experts in creating special spice rubs/seasonings from all over the Caribbean. They capture the distinct flavours of many different islands and put it in a jar for you to enjoy. These authentic and distinctive rubs will liven up any meal.
Tropical Fresh approached Artlines to assist with delivering a new brand identity and packaging design reflecting their position within the UK market with emphasis on their authentic products and Caribbean food knowledge.
The identity redesign included the development of regional based products and colour schemes, a strapline and an original illustrative style to differentiate them from their competitors. The brand implementation included packaging, labels, literature, advertising and an e-commerce website is already under development.