Economists encourage businesses to 'think design'
Published | 13.06, 18th of May 2010, by Chris van Aurich | Business
Leading economists are supporting the call for businesses to use design to transform how they do business and compete as Britain's industries battle to recover from the effects of the recession.
Robin Bew, Chief Economist for the Economist Intelligence Unit said "Not only has the UK recession been deep, but the recovery is likely to be slow and difficult for many businesses. New strategies will be needed to cope, and design thinking is one important technique that firms need to consider when planning for the future."
Vicky Pryce, Joint Head of the Government Economic Service joined the call for businesses to put design at the boardroom table: "UK industry needs to innovate to compete in current global markets. That means it's more important than ever that we help businesses use design to positively impact growth."
Forward-thinking businesses are using design in its broadest sense to completely transform how they do business. Rather than bringing in design at the end of the process to make products or services look better, they are using it at a strategic level to rethink every aspect of the company.
Research and findings from the Design Council
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