We start each project by meeting to discuss the aims and objectives in order to achieve a realistic outcome within the constraints of budget and market.
It’s important for us to understand your company’s core business role and your market’s potential. We use some simple questionnaires followed by a results meeting to establish project requirements.
The design team then starts work on different design options. From initial sketches we take these into clear designs. We present concept to clients, ideally in person. Clients can then review these options and provide us with feedback.
Once we have the feedback from the research, we can start to develop a clear idea of the routes we will take and define the brief and create mood boards, type style and colour options.
From this feedback we go through a series of iterations. Making sure the brand designs meets the expectation of the client.
Once we have design approval, work then begins on the final development of your brand identity and guidelines including a comprehensive toolkit from fonts to tone of voice.
This can then be applied to collateral across all mediums.