Branding & Identity Design

Our Branding Process

Delivering lovingly
crafted brands.

One of the most important aspect of a business is its brand. Your company’s brand identity is its first impression to the outside world. It should be the heart and soul of your company reflecting what you are all about. Let us help you communicate with your customers.

1

Kick-off Meeting

We start each project by meeting to discuss the aims and objectives in order to achieve a realistic outcome within the constraints of budget and market.

2

Research & Feedback

It’s important for us to understand your company’s core business role and your market’s potential. We use some simple questionnaires followed by a results meeting to establish project requirements.

3

Concept Designs

The design team then starts work on different design options. From initial sketches we take these into clear designs. We present concept to clients, ideally in person. Clients can then review these options and provide us with feedback.

4

Brainstorming & Mood Boards

Once we have the feedback from the research, we can start to develop a clear idea of the routes we will take and define the brief and create mood boards, type style and colour options.

5

Review & Amend

From this feedback we go through a series of iterations. Making sure the brand designs meets the expectation of the client.

6

Design Approval

Once we have design approval, work then begins on the final development of your brand identity and guidelines including a comprehensive toolkit from fonts to tone of voice.

7

Brand Implementation

This can then be applied to collateral across all mediums.