Client Overview

Mercers are a leading Thames Valley firm comprising 8 departments and 9 partners providing a comprehensive and specialised range of legal services.

Problem

Artlines were selected to work with Mercers in updating its corporate image and create a universal design style, that enhanced their position in the market. Our brief included: conceptual design and positioning of branding & visual identity, advertising, brochure design, web site development and ongoing site optimisation and promotion.

Solution

Design a new corporate logostyle to complement the redesigned website. Main brochure with individual departmental cards outlining services available.

Implementing corporate brand to new set of adverts placed in local and professional publications.

We developed a product overview website giving their sales and technical team ways to manage public and private enquiries more efficiently. The site took into account all current in-house branding and promotions.

The rebranding project was successful, achieving its goal with a minimum of inconvenience and increasing overall enquiries.