An alternative to Google Analytics?

Published | 10.08, 26th of August 2010, by Chris van Aurich | Business

Over the next few months we will be beta testing a new online analytics system called Reinvigorate. A new real time analytics system with some really nice features:

• Live Visitor tracking
• Hourly, daily, and monthly breakdowns
• Track visitors from your desktop (mac and pc)
• Heat Map Technology
  (See where visitors click the most. Correct dead spots and improve your site's traffic flow.)

We look forward to giving you our honest feedback, and see if it's something we will roll out to all our customers.

We will be trying it on a few sites to see the results.

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The importance of brand guidelines

Published | 15.47, 25th of August 2010, by Chris van Aurich | Design

Does your company follow or even have brand guidelines? It is a really important question and one that a very large number of companies ignore. If you are not sure what I mean, brand guidelines are normally developed by the designer in conjunction with the client. They are designed to establish common rules as to how your brand is used in different environments and audiences.

But why is having and sticking to brand guidelines so important?

• They keep your image defined and memorable
• Help relate the promise/memory of your company
• Improve confidence
• Improves awareness
• Creates larger scale impact
• Increases competitiveness within any market place

Making sure you understand your brand, the promise and the memory that it leaves with your audience, will be the determining factor as to the long term success of your brand on and offline.

If you would like to discuss your company's branding and how these guidelines can affect your business call for a chat, or pop in for coffee.

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