The importance of brand guidelines
Published | 15.47, 25th of August 2010, by Chris van Aurich | Design
Does your company follow or even have brand guidelines? It is a really important question and one that a very large number of companies ignore. If you are not sure what I mean, brand guidelines are normally developed by the designer in conjunction with the client. They are designed to establish common rules as to how your brand is used in different environments and audiences.
But why is having and sticking to brand guidelines so important?
- They keep your image defined and memorable
- Help relate the promise/memory of your company
- Improve confidence
- Improves awareness
- Creates larger scale impact
- Increases competitiveness within any market place
Making sure you understand your brand, the promise and the memory that it leaves with your audience, will be the determining factor as to the long term success of your brand on and offline.
If you would like to discuss your company's branding and how these guidelines can affect your business call for a chat, or pop in for coffee.
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