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Hey good looking! | BT confirms SME website owners must spend on SEO

View all blog entries Published | 12.53, 1st of June 2009

It's even easier than ever for small businesses to utilise the Internet these days. Obvious benefits such as a worldwide audience, open 24/7/365 and offering easy shopping allow website owners a vast treasure trove of opportunities. However, as a BT Business survey confirmed recently, it isn't just about having a good website design. It has to be visible too.

The survey of more than 70,000 SME websites found many had alarming and damaging weaknesses, with an incredible 13% owners actually rating their own web presence as very poor. The statistics from BT also confirm only 1 in 3,000 were using keywords and an astonishing 42% have websites with bad pages containing broken or invalid links.

Businesses must understand that it is not enough just to have a good looking website. It has to work, be kept up to date and owners need to employ a Search Engine Optimisation strategy to maximise on their website's full potential. Otherwise is it a waste of money.

Ensuring a website to be found on Google does not have to cost a fortune if managed correctly. Many measures are free or at least offer a good Return on Investment (ROI). Websites do not have to be expensive or complicated. A website should be a dynamic sales and marketing tool that offers easy navigation, a great first impression and up to date information.

1 comment | Make a comment (Average rating | 3.33 / 5)


Replied | Marketing Donut - 14.44, 4th of June 2009

An excellent piece and in line with something we would advise Small Businesses to do if they want to maximise their opportunities.

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