Suggest goes mainstream on google.co.uk
There has been a change on google.co.uk. Their Suggest functionality has gone from lab to mainstream. So what is Google Suggest? Simply start typing in the search box and suggestions of relevant search terms will automatically display. The green number next to each suggested query represents the approximate number of results that would return if you select the query.
So what does this mean to us in terms of SEO?. I see this effecting long-tail keyword searches mainly, these are typically searches for 4-6 keywords in length, eg. print design high wycombe. Google is now helping the user make its search decisions and focuses the end user far more on highly competitive and short-tail key phrases.
We will be keeping a close eye on search terms and key phrases used for our clients to see the real impact of this change.