A bit about Bing
Bing is Microsofts new search engine and replaces www.live.com.
"The explosive growth of online content has continued unabated, and Bing was developed as a tool to help people more easily navigate through the information overload that has come to characterise many of today's search experiences. Data from comScore Inc. shows that across all search engines, as many as 30% of searches are abandoned without a satisfactory result. The data also showed that approximately two-thirds of the remaining searches required a refinement, re-query or click back to the search results page.
With Bing, Microsoft aims to help people complete tasks faster by presenting better organised and more relevant content, great tools to help people in their search experience."
It is already the third most poplular search engine after Google and Yahoo, but could soon take over the number 2 spot. We have been looking at the impact of this new search engine and some key aspects that are key to SEO success are:
- Domain name age
- Anchor text
- Meta titles
- Content themes
These may change soon as we find out more about its structure and algorithms. So check back to find out more.