Artlines Media Blog

Reqiva website and CMS integration


Reqiva offer permanent and contract recruitment solutions to all companies, from the world's largest blue chips to the SME market.

With a strong brand and design already in place, Reqiva approached Artlines to deliver a content management system for the site. We seamlessly integrated Arena into their website which is used to manage assets, page content, navigation and job posting.

Visit the website here

Jennie Li Roberts website launch


Jennie Li Roberts website launch

Jennie Li Roberts is a Buckinghamshire based artist. She creates dramatic, colourful and highly textural canvasses.
With a complete design overhaul, and fantastic new gallery of her work, fans of the Artist can now see all the latest work available. The site's content is managed via our custom content management system, Arena, this allows Jenny to manage news, assets, page content and the gallery.

Visit the website here

The value of Bounce Rates


Many people only ever focus on link strategies and keywords when they talk about search engine optimisation. There are so many elements to what makes a full campaign work. Often people only think that the design of the site is the pretty bit at the front. People should not be so quick to judge. Having a site that is engaging and well designed can be as influential as the content, keywords and links it can establish.

Google looks at how people interact with websites and how long they stay. If people leave your site straight away once arriving (this is know as the Bounce Rate) it means they are not happy with the results they have found. Google has its place within the market by delivering relevant, interesting content and results. To sum up, search engines want good search results, they move sites with low bounce rates up and sites with high bounce rates down. Users are far more likely to stay on your site and look around if it looks good. This will then in turn have a positive effect on your search position.

The new look Imperial One website.


The new look Imperial One website has helped re-position the company in this highly competitive market place. The website is a full screen fluid design, using the Arena CMS system to manage all site contents, news and case studies. The web design brief, was to showcase the broad expertise of Imperial One and allow them to manage the ongoing development with ease.

Why not take a look for yourself view website

Google incorporates site speed in search rankings


Google incorporates site speed in search rankings

Working on search engine optimisation things are always changing, so I thought I would share some information, Google are now using the speed of your site's delivery as a factor in search results and the amount of pages it will index. See the official post below.

Google Says

You may have heard that here at Google we're obsessed with speed, in our products and on the web. As part of that effort, today we're including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.

Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don't just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.

While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on at this point. We launched this change a few weeks back after rigorous testing. If you haven't seen much change to your site rankings, then this site speed change possibly did not impact your site.


The site speed is only one element that will affect your ongoing SEO strategy but key things worth looking at are:

  • quality of build

  • site architecture

  • accessibility

  • good web hosting

  • duplicated content

  • quality inbound links

You can see from the test results of this page (image above), we take all of the above very seriously.

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