Showing blog entries 6-10 of 60.
The online world is currently atwitter (no social media pun intended) about HTML 5, and how quickly we as web developers can adopt this 'new' mark-up language as our formatting default. But just how much excitement should this really merit?
I've used XHTML 1.1 transitional for the last 4 years, and for good reason. Mostly, I enjoy the consistency of it. Everything lowercase, all attributes within quotes, all tags must have an end. The XML-rigidity of it is extremely appealing to me, and also makes it more readable when it comes to making amends or working within a team.
HTML 5 doesn't inherit this rigidity - any case is allowed, attributes not required to be in quotes and tags don't require an ending. I'm not so sure about this, it could quite easily lead to messy code and inconsistent standards, especially with new coders, and I don't think this is a good thing - surely, code consistency is best practise.
This personal gripe can be solved, however, by serving HTML 5 with an XML MIME type, thereby turning it into XHTML 5. This way, all the new elements and features of HTML 5 can be used whilst maintaining the strict coding standards I so enjoy.
Here are some features I'm really looking forward to using:
- Improved web forms - the text field has been revised, and HTML 5 now recognises input type="email", "tel", "url", etc, as well as returning validation through 'The constraint validation API'.
There are of course many more features, these are just some of the things that I can see will immediately improve my day-to-day life.
To find out more about HTML 5, visit http://www.whatwg.org
Google Instant is rolling out its search enhancement that shows results as you type. The ethos behind Google Instant is they are always looking to improve the speed and quality of the search results.
Instant does not effect page rank or position within certain results, but over time it may well affect the way in which people search and choose results. In future it may well be time to recognise these changes, adapt and flourish.
Over the next few months we will be beta testing a new online analytics system called Reinvigorate. A new real time analytics system with some really nice features:
- Live Visitor tracking
- Hourly, daily, and monthly breakdowns
- Track visitors from your desktop (mac and pc)
- Heat Map Technology
(See where visitors click the most. Correct dead spots and improve your site's traffic flow.)
We look forward to giving you our honest feedback, and see if it's something we will roll out to all our customers.
We will be trying it on a few sites to see the results.
Does your company follow or even have brand guidelines? It is a really important question and one that a very large number of companies ignore. If you are not sure what I mean, brand guidelines are normally developed by the designer in conjunction with the client. They are designed to establish common rules as to how your brand is used in different environments and audiences.
But why is having and sticking to brand guidelines so important?
- They keep your image defined and memorable
- Help relate the promise/memory of your company
- Improve confidence
- Improves awareness
- Creates larger scale impact
- Increases competitiveness within any market place
Making sure you understand your brand, the promise and the memory that it leaves with your audience, will be the determining factor as to the long term success of your brand on and offline.
If you would like to discuss your company's branding and how these guidelines can affect your business call for a chat, or pop in for coffee.
Showing blog entries 6-10 of 60.